Pricing

Every plan includes all of Loom. Plans differ in how much you can use each week. Every account starts on Free, and you can upgrade any time from Settings → Plan.

Free

$0 / monthA weekly allowance to get started

Try Loom for everyday questions.

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Plus

Popular
$20 / month10× the Free allowance

For using Loom every day.

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Pro

$100 / month5× the Plus allowance

For heavy use and the biggest models.

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How the weekly allowance works

  • Your week starts the first time you use Loom and resets 7 days later. The next week starts with your next use after that, so it doesn't reset on a fixed day.
  • Loom shows how much you've used in Settings and near the message box, and lets you know when you're close to the limit.
  • When the allowance is used up, new messages wait until it resets, or you can upgrade for more straight away. A reply that's already being written always finishes.
  • Upgrades take effect immediately. Downgrades and cancellations take effect at the end of the billing period.

What counts against usage

  • Each reply, by how much the model reads and writes: your message, the conversation so far, attachments, and anything it looks up from memory, the web or your calendar.
  • The model you choose. Larger models use the allowance faster: Claude Opus uses it fastest, Haiku slowest, and Sonnet sits in between.
  • Each image Loom generates.
  • Reading past conversations, managing memory and changing settings don't count.